Dictate in any app · Commerce
Product descriptions sell the product, and most shops have hundreds of them unwritten. Hold a key and talk: Typally transcribes and types it into Shopify without you touching the keyboard.
From the people who build Typally. If Shopify's own option covers your use, use it — this page will tell you when it does.Shopify Magic, which generates product copy. It does not transcribe your speech.
A shop with two hundred products needs two hundred descriptions. Generated copy fills them all with something plausible and generic, which is why so many stores read identically to their competitors.
In practice people use it for: Product descriptions, collection pages, shipping and returns copy, blog posts, and customer email replies.
You do not configure anything in Shopify. The hotkey works wherever your cursor happens to be:
Windows or macOS, then sign in. No card for the free tier.
The cursor position is the whole instruction — Shopify routes the keystrokes from there.
Hold, talk, release. Long passages are fine.
Shopify's description editor is rich text with an HTML mode. Dictated text lands as plain paragraphs — check formatting before publishing.
Typally types into the Shopify admin, so describing a product the way you would hand it to a customer in a shop becomes practical across a whole catalogue. That description is a completely different text from Shopify Magic's generated version, because it knows things about the product that a model cannot.
A shop owner with forty products talks through each description as if a customer had asked about it in person — what it is made of, who buys it, when it is the wrong choice. Forty descriptions take an afternoon, and none of them read like the manufacturer's blurb.
Describe the product out loud as if a customer picked it up in a shop and asked about it. That is the description that converts, and it is a completely different text from the generated one.
Shopify's description editor is rich text with an HTML mode. Dictated text lands as plain paragraphs — check formatting before publishing.
Magic is faster for volume. Dictating gives you the specific detail — how it feels, who it suits, what it does not do — that generated copy cannot know.
Yes. It is a standard rich-text field.
Mobile uses the phone keyboard's microphone; desktop is where a separate tool applies.
The free plan gives you 100 minutes a month without a card — enough to find out whether talking beats typing for you.
Also dictate in: Etsy · Amazon Seller Central · WordPress · see all apps