Dictate in any app · Marketing

Voice typing in Hootsuite

Hootsuite manages many accounts, which multiplies the copy somebody has to write. Typally puts your words into Hootsuite the moment you release the key, in whichever field you left the cursor.

This is a vendor guide from the makers of Typally. Anything we say about Hootsuite is worth verifying — third-party features change without notice.
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In short

  • Hootsuite's own dictation: AI writing features by plan.
  • What Typally does instead: works above the app rather than inside it — Hootsuite sees ordinary typed text.
  • Best used for: post copy per account

Does Hootsuite have built-in dictation?

AI writing features by plan. No dictation of your speech.

Why dictate in Hootsuite at all?

Agencies run Hootsuite across a dozen client accounts, each needing its own voice. Writing in twelve different voices by typing is exhausting, so everything drifts toward one neutral corporate tone.

In practice people use it for: Post copy per account, campaign scheduling text, reply management, and internal notes on a client's tone.

How to dictate in Hootsuite

Nothing changes inside Hootsuite itself. Typally sits in the tray and types into the focused window:

1

Install Typally

Windows or macOS, then sign in. No card for the free tier.

2

In Hootsuite, click the field before you speak

The cursor position is the whole instruction — Hootsuite routes the keystrokes from there.

3

Press and speak

Hold, talk, release. Long passages are fine.

4

Read it before you move on

With multiple accounts loaded, confirm which composer is focused before dictating a client's copy into the wrong brand.

What Typally adds in Hootsuite

Typally types into whichever composer is in front of you, so switching between six brand voices in a morning is a matter of speaking differently rather than typing differently. Check the active account first — the tool has no idea which brand it is writing for.

What this looks like in practice

An agency social manager records posts for six clients back to back, switching register each time by saying it out loud. The clients stop asking why everything sounds the same.

One habit that makes it work better

Speak each client's posts in their voice rather than writing them in yours. Voice differences survive dictation far better than they survive typing.

What to watch out for in Hootsuite

With multiple accounts loaded, confirm which composer is focused before dictating a client's copy into the wrong brand.

Frequently asked questions

Does Hootsuite have dictation?

No. Its AI drafts copy; composing is typed.

How do I keep client voices distinct?

Speak them. Register differences are easier to hold in your voice than in your typing.

Can I dictate replies in the inbox?

Yes — reply boxes are ordinary text fields.

Try it in Hootsuite

The free plan gives you 100 minutes a month without a card — enough to find out whether talking beats typing for you.

Try Typally free

Also dictate in: Buffer · Sprout Social · Later · see all apps